We want electrical help to be as easy as a video call.
Elektriker Direkt is a Swedish company founded in Stockholm in 2026. We think the gap between "something is wrong with the electricity" and "someone qualified has looked at it" should be measured in minutes, not days.
It started with a tripping breaker and four days of waiting.
One of our founders spent most of a week without power in half a flat, called six electricians, and was quoted a call-out fee by every one of them. When someone finally arrived, the fix took eleven minutes. The diagnosis was the hard part, and the diagnosis didn't need anyone in the room.
Sweden has excellent electricians and a serious shortage of their time. Meanwhile a large share of household electrical problems are questions, not jobs: is this dangerous, why does it keep tripping, do I actually need to replace this, can I do it myself. Those questions were being answered badly over the phone, or not at all.
So we built the thing we wanted: describe the problem, see who's qualified and online, pay a fixed price, and show them. If it turns out you do need someone on site, you find out in ten minutes instead of four days, and you know what to ask for.
Three things we won't trade away.
Safety over revenue
Our specialists are instructed to end a call and refer you on the moment remote guidance stops being safe. We would rather refund a consultation than talk someone through something they shouldn't touch.
Honesty about limits
Video consultation doesn't replace a certified electrician on site, and we say so on every page rather than burying it in the terms. If we can't help, the right answer is telling you who can.
Simplicity, seriously
One price. One tap to sign in. One number to look at when you're in a queue. Every feature has to earn its place against the alternative of not existing.
Early, and honest about it.
We launched in 2026. Rather than dress that up, here's the actual roadmap.
- 2026 · Q1
Company founded in Stockholm
Elektriker Direkt AB registered. First specialists recruited from the founders' professional network.
- 2026 · Q2
Closed pilot
Live consultations with a small group of households in Stockholm and Uppsala, to find out what actually breaks.
- 2026 · Q3
Public launch on iOS and Android
BankID sign-in, Swish and card payments, live queue and the reopen flow.
- 2027
Wider coverage and more languages
More specialists across Sweden, extended evening hours, and broader language support.
A small team, half of it electricians.
We're based in Stockholm, with specialists working across Sweden. If you'd like to talk to us, we answer our own email.
Building the thing
The app, the matching, the payments, and the unglamorous work of making a video call survive a Swedish basement.
Vetting and supporting electricians
Reviewing applications, checking qualifications, and making sure specialists have what they need to do good work remotely.
Answering people
Refunds, reopen requests, complaints and everything in between, handled by a person, in Swedish or English.
Questions, press, or partnership?
We read everything that comes in and reply within one business day.